When you put marketing out there and it doesn’t convert into clients and customers, it’s super frustrating.
You may find yourself thinking:
* I’m wasting my time
* No one wants this
* These people just don’t know what they need
* Maybe I should start a new instagram account because I’ve built the wrong audience
There’s a common problem in marketing that doesn’t convert. And that is, that it doesn’t connect with the person you want it to reach.
Therapists, before we convert people into clients and customers from our marketing, we need to connect with our ideal client.
A lot of therapists miss this step and move straight into convert.
We are experts at connecting in the therapy room but connection is often missing in our marketing content.
It’s the reason why therapists in facebook group sometimes complain about the constant advertisements they see. They have no connection to the content, so they don’t want to see it.
Instead of feeling excited to see it or enjoying reading it, they feel annoyed by all the link dropping, because it doesn’t connect with them.
We are experts at connecting in the therapy room but connection is often missing in our marketing content.
In this week’s episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists,I walk you through simple steps you can take to connect with your ideal client instead of confusing or worse, alienating them.
In the episode “Marketing for Therapists that Connects and Converts” I cover how to:
*Avoid easy to make errors like using overly complex language and therapy jargon
* Provide examples of other extremely successful marketing from non-therapists that can help you understand what works
Can’t wait to hear what you think,
Nadene
PS If you missed the news, the podcast has a new look and is now publishing weekly. Listen to the podcast here. I’ll be sharing why I made these changes to the podcast in next week’s episode.
PPS Want to just get straight to creating marketing that connects with your ideal client? My instant access training Marketing Magic: Sell it Out, Attract Dream Clients is for you