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Thriving Therapist Talk: Business and Marketing Tips for Therapists

with Nadene van der Linden

This show shares business and marketing tips that work for therapists. Nadene guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of.

Nadene van der Linden Nadene van der Linden

Episode 60. Therapist, Is Your Marketing Strategy Getting Lost In Trends? What to Do Instead

In this “to the point” episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden reviews a question she received from a therapist on LinkedIn "It's so easy to get thrown off your game by what everyone else is doing. But where you draw the line. How do you distinguish between unhealthy, voice-killing comparison and just general, healthy market awareness?"

She shares mindset shifts and practical tips to help your brand voice develop, to prevent the dilution of your voice through trends and niche competitor comparisons

Nadene also explains how she stays market aware without closely watching her competitors.

🎧 Whether you’re marketing your practice or creating additional income streams, this episode guides you to create your own unique brand voice.

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Episode 59. Outsource to Uplevel: Tali Stow on Building Smarter Therapy Businesses.

In this growth-focused episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, host Nadene van der Linden sits down with Tali Stow, founder of the VA Circle, to explore how virtual assistants are revolutionizing the therapy and allied health sectors.

Tali shares her inspiring journey of building a thriving VA agency that supports psychologists and health professionals, and dives deep into the mindset shifts required to embrace delegation. From overcoming trust barriers to unlocking time and energy for growth, this conversation is a must-listen for therapists ready to step into true business leadership.

You’ll also hear about Tali’s new Reset and Refine offer, designed to help small business owners streamline operations, boost efficiency, and finally stop doing it all alone without committing to long term VA contracts.

If you’ve ever wondered whether outsourcing could be the key to scaling your practice—this episode will change the way you think.

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Episode 58.Therapist Marketing Confidence: Overcome the Fear of Annoying Potential Clients

Worried about annoying potential clients, colleagues, peers and family when you market your business?

You’re not alone.

In this confidence building epsiode of Thriving Therapist Talk, Business and Marketing Tips for Therapists, Nadene shares her tips to overcome the fear of annoying others when you market your business. Many therapists struggle with this problem when they attempt to become visible in their business.

This blocks them from creating profitable practices and income streams.

Nadene shares the tips she offers her one-to-one coaching clients to overcome this so they can thrive in business through the power of marketing.

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Episode 57. The Two Ingredients Therapists Need To Attract Clients and Make Online Sales

In this informative episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden walks you through the two simple ingredients therapists like you need to focus on to attract dream clients and make consistent sales in the online world.


It's time to stop making marketing hard work and get down to basics. I share an example of how I used these two important ingredients to have a successful for an end of financial year sale.

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Episode 56. Therapist Money Tips: Diversify Your Income and Say Goodbye to Financial Stress

In this direct episode, Clinical Psychologist and Coach, Nadene van der Linden ,xplores the common - and often judgmental - discussion around how many therapy clients a practitioner should see per week. She challenges the notion of a “standard” workload and emphasizes that capacity varies widely based on personal, financial, and health circumstances. Nadene argues that private practice often falls short of the financial stability it appears to offer, especially for therapists with limited capacity. She highlights the critical value of building additional income streams to boost earnings and create a more sustainable, flexible business model.

Key takeaways:

  •   Stop judging therapists based on how many clients they see.

  •   Recognize that financial and personal circumstances shape workload capacity.

  •   Explore additional income streams to reduce reliance on one-on-one therapy.

  •   Nadene offers support for therapists ready to diversify their income

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Episode 55. Rave Reviews: Testimonials That Build Trust, Sell & Stay Ethical.

In this informative episode, Clinical Psychologist and Coach, Nadene van der Linden explores the power of testimonails and reviews. Nadenequickly summarises the complexities surrounding the use of testimonials in the therapy profession, particularly for Australian psychologists where regulations restrict their use. She explores the reasons behind these restrictions, the importance of testimonials in building trust with potential clients, and offers insights into how therapists can navigate these challenges in non-health service contexts so that they can use testimonials to support their business success.

Nadene also introduces her new instant access training Rave Reviews: Testimonials that Build Trust and Sell which will be available for 1 day only as part of her Black Friday Special Offers.

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Episode 54. Permission to Want More: How This Therapist Transformed Her Practice with Angela Chadwick

In this powerful episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, Nadene Van Der Linden meets with Angela Chadwick to discuss her shift from generalist to thriving niche practice. Angela’s shares powerful mindset shifts including how giving herself permission to want more and asking for what she wants together with branding and marketing strategy took her from a local to a nationally sought after therapist.

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Episode 53. Proof Over Promises: Therapists, This is Why Sharing Results Matters

In this reflective and empowering episode Nadene Van Der Linden opens up about a major shift she’s made in her content strategy—one that’s already transforming her coaching business. After working with a new coach who audited her social media, Nadene realized she wasn’t showcasing the most important thing: her results.

As a clinical psychologist turned business coach, Nadene explains how her therapist training—especially around confidentiality—had shaped her reluctance to share client outcomes. But in the coaching space, she’s not bound by the same ethical constraints, and that realization unlocked a powerful new direction for her marketing

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Episode 52. Think, Plan, Launch: The Strategy for A Profitable Launch.

In this helpful episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden discusses the essential mindset and strategies for launching new offers, particularly for therapists looking to create additional income streams.

Nadene shares insights from her own experiences, to help therapists create profitable income streams.

As a clinical psychologist turned business coach, Nadene explains how her therapist training—especially around confidentiality—had shaped her reluctance to share client outcomes. But in the coaching space, she’s not bound by the same ethical constraints, and that realization unlocked a powerful new direction for her marketing

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Nadene van der Linden Nadene van der Linden

Episode 51.Social Media Tips For Therapists: Strategy That Works

In this focused episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden discusses social media strategy for therapists.

Nadene shares insights from her own experiences over the last 6 years across a range of platforms, to help time-poor therapists stop wasting time and maximise their social media marketing.

Tune in to get real tips to help you improve your social media marketing and avoid common pitfalls therapists often make.

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Episode 50. From Therapist to Sold-Out Expert: Dr Natasha Hepworth’s Eating Disorder Brand & Marketing Magic

In this inspiring episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden is joined by eating disorders expert Dr Natasha Hepworth. Natasha is Marketing Magic’s biggest fan.

They dive into Natasha’s pivot from full time one-to-one therapist to building a strong brand as an expert in eating disorders and how this enabled her to sell out in-person and online training events in under 6 months.

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Episode 49. Launch Right: Help More People & Make More Profit with Launch Magic

In this reflective and empowering episode Nadene Van Der Linden opens up about a major shift she’s made in her content strategy—one that’s already transforming her coaching business. After working with a new coach who audited her social media, Nadene realized she wasn’t showcasing the most important thing: her results.

As a clinical psychologist turned business coach, Nadene explains how her therapist training—especially around confidentiality—had shaped her reluctance to share client outcomes. But in the coaching space, she’s not bound by the same ethical constraints, and that realization unlocked a powerful new direction for her marketing

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Nadene van der Linden Nadene van der Linden

Episode 48. Name It Right, Sell It Fast: A Therapist’s Guide to Profitable Offers

In this practical and eye-opening episode of Thriving Therapist Talk, Nadene Van Der Linden dives into a deceptively simple yet game-changing topic: how you name your offers—even your freebies—can make or break their success.

Nadene explains that therapists often fall into the trap of naming resources based on what they think clients need, rather than what clients actually want. She stresses that even free offerings must be marketed with intention, and that the title is your first—and sometimes only—chance to capture attention and spark engagement.

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Episode 47. Scaling Your Offers: One-to-One vs. One-to-Many for Therapists

In this episode, Nadene Van Der Linden explores the pros and cons of one-to-one and one- to- many offers. She highlights the appeal of one-to-many formats like webinars and instant-access products, which can generate passive income after an initial investment of time and marketing.

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Episode 46. Leading the Way in Psychedelic Therapy with Dr Bianca Sebben

In this intriguing episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden is joined by Dr Bianca Sebben, clinical psychologist who's blazing a trail in the psychedelic integration therapy world and is also a graduate of Thrive Amplified: Amplify Your Expertise, Amplify Your Profit

They dive into Bianca’s journey into the field, how Indigenous knowledges play a powerful role in healing, and some of the tricky stuff around marketing and the stigma that still lingers around psychedelics. They also talk about why real human connection matters so much in therapy and marketing, and Bianca shares some awesome insights on how therapists can get started with psychedelic integration training and what the future of mental health might look like.

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Episode 44. It’s Been Done—Now Do It Your Way: Strategy for Competing with Other Therapists

In this insightful episode of Thriving Therapist Talk: Busines and Marketing Tips for Therapists, host Nadene van der Linden dives into the emotional and strategic challenges therapists face when trying to carve out their niche in a crowded market. She explores the familiar “someone else is doing it too" wobble—that moment of doubt and hesitation—as therapists question whether their ideas are original or valuable enough to stand out.

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Episode 41. The "Ick"- Free Way: How Therapists Can Market with Integrity   

In this empowering episode of Thriving Therapist Talk, Business and Marketing Tips for Therapists, Nadene van der Linden tackles one of the most common concerns therapists face when expanding their business: "How can I create additional income streams without feeling gross, salesy, or inauthentic?"

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