Podcast

Thriving Therapist Talk: Business and Marketing Tips for Therapists

with Nadene van der Linden

This show shares business and marketing tips that work for therapists. Nadene guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of.

Nadene van der Linden Nadene van der Linden

Episode 50. From Therapist to Sold-Out Expert: Dr Natasha Hepworth’s Eating Disorder Brand & Marketing Magic

In this inspiring episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden is joined by eating disorders expert Dr Natasha Hepworth. Natasha is Marketing Magic’s biggest fan.

They dive into Natasha’s pivot from full time one-to-one therapist to building a strong brand as an expert in eating disorders and how this enabled her to sell out in-person and online training events in under 6 months.

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Episode 49. Launch Right: Help More People & Make More Profit with Launch Magic

In this reflective and empowering episode Nadene Van Der Linden opens up about a major shift she’s made in her content strategy—one that’s already transforming her coaching business. After working with a new coach who audited her social media, Nadene realized she wasn’t showcasing the most important thing: her results.

As a clinical psychologist turned business coach, Nadene explains how her therapist training—especially around confidentiality—had shaped her reluctance to share client outcomes. But in the coaching space, she’s not bound by the same ethical constraints, and that realization unlocked a powerful new direction for her marketing

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Episode 48. Name It Right, Sell It Fast: A Therapist’s Guide to Profitable Offers

In this practical and eye-opening episode of Thriving Therapist Talk, Nadene Van Der Linden dives into a deceptively simple yet game-changing topic: how you name your offers—even your freebies—can make or break their success.

Nadene explains that therapists often fall into the trap of naming resources based on what they think clients need, rather than what clients actually want. She stresses that even free offerings must be marketed with intention, and that the title is your first—and sometimes only—chance to capture attention and spark engagement.

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Episode 47. Scaling Your Offers: One-to-One vs. One-to-Many for Therapists

In this episode, Nadene Van Der Linden explores the pros and cons of one-to-one and one- to- many offers. She highlights the appeal of one-to-many formats like webinars and instant-access products, which can generate passive income after an initial investment of time and marketing.

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Episode 46. Leading the Way in Psychedelic Therapy with Dr Bianca Sebben

In this intriguing episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden is joined by Dr Bianca Sebben, clinical psychologist who's blazing a trail in the psychedelic integration therapy world and is also a graduate of Thrive Amplified: Amplify Your Expertise, Amplify Your Profit

They dive into Bianca’s journey into the field, how Indigenous knowledges play a powerful role in healing, and some of the tricky stuff around marketing and the stigma that still lingers around psychedelics. They also talk about why real human connection matters so much in therapy and marketing, and Bianca shares some awesome insights on how therapists can get started with psychedelic integration training and what the future of mental health might look like.

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Episode 44. It’s Been Done—Now Do It Your Way: Strategy for Competing with Other Therapists

In this insightful episode of Thriving Therapist Talk: Busines and Marketing Tips for Therapists, host Nadene van der Linden dives into the emotional and strategic challenges therapists face when trying to carve out their niche in a crowded market. She explores the familiar “someone else is doing it too" wobble—that moment of doubt and hesitation—as therapists question whether their ideas are original or valuable enough to stand out.

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Episode 41. The "Ick"- Free Way: How Therapists Can Market with Integrity   

In this empowering episode of Thriving Therapist Talk, Business and Marketing Tips for Therapists, Nadene van der Linden tackles one of the most common concerns therapists face when expanding their business: "How can I create additional income streams without feeling gross, salesy, or inauthentic?"

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Episode 40. The Best Additional Income Streams for Therapists Who Want to Do Less 1:1 Therapy

In this episode, Nadene van der Linden explores practical and profitable ways therapists can diversify their income beyond one-on-one sessions. She shares candid insights into what works, what doesn’t, and how to align income strategies with personal strengths and market needs. This episode is a must-listen for therapists ready to expand their business and create sustainable, fulfilling income streams.

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Episode 39. The Bored Out, Not Burnt-Out Therapist: Re-Igniting Your Spark

Host Nadene van der Linden, clinical psychologist and coach, dives into a taboo topic—what if your fatigue isn’t burnout but boredom? Nadene shares her personal experience and the stories of coaching clients who feel uninspired, dulled, or creatively stifled in their therapy careers. She introduces the concept of being bored-out, not burnt out, and explores how lack of stimulation—despite meaningful work—can impact therapists’ wellbeing and performance.

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Episode 38. The Secret to My 6X Sell Out Launch Strategy (Therapist Edition)

What’s the strategy for selling out your offer 6 times in a row? Recorded straight after selling out the 6th round of Thrive Amplified: Amplify Your Expertise, Amplify Your Profit, Nadene Van Der Linden takes you behind the scenes of the strategy she has used to 6 times to sell out her successful coaching program with less effort than other programs she has previously launched.

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Episode 37. Pivot to Profit: How a Therapist Turned a Parenting Challenge into a Thriving Web Design Business with Jessica Barrett of Seed Web Design

In this episode, Nadene van der Linden welcomes former coaching client Jessica Barrett. When Jess’ 15 month old daughter was diagnosed with Type 1 Diabetes, she realised she had to pivot her business from private practice to a business that didn’t involve client care and back back to appointments. She discusses the importance of having a strong online presence for health professionals and how her unique background allows her to create effective websites that resonate with clients. Jess shares valuable tips to help you improve your website.

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